There once was a time when a dentist could put an ad in the Yellow Pages and call it a day. But today, patients have options — and it’s your job to make them want you. Here are some tips for best dentist marketing, so you can stand out from the crowd and bring in the new business.
Create a dental website that showcases your office, shows off your team and highlights the latest services you’re offering. Be sure to include client testimonials, a smile gallery and a video hub where you can interview patients about their experience with your restorative and cosmetic services. Having these videos online gives your practice visibility, encourages patient engagement and establishes you as an expert in the field.
Make your email marketing a priority by sending dental hygiene tips, highlighting new treatments you offer and connecting with current patients through reminders of their appointments. Having an email strategy is one of the best dentist marketing techniques because it allows you to keep in contact with patients, which will result in increased retention and referrals.
Social media is another important tool for generating dentist marketing, especially on platforms like Instagram and Facebook. The right photos and engaging content will attract and engage your target audience, and it’s a great way to showcase your office and its employees.
Use YouTube and other video platforms to offer educational content to potential patients. These videos are effective at establishing your dental practice as an expert in the field and boosting search engine optimization (SEO) for your website. Using these tools also lets you connect with a younger generation of patients, who are more likely to have digital media preferences.
Advertise your dental referral bonus system, which is an essential part of any dentist marketing plan. Traditionally, this has been done through flyers in the office and conversations with existing patients. Now, however, many practices share their referral bonus programs on social media and on their websites. This makes it easier for patients to access and refer their friends and family to the practice, which ultimately leads to more business.
Streamline your online forms, making it easy for patients to fill out medical histories and answer questions before their appointment. This will help your office stay organized and efficient, which is something all patients appreciate. Many offices also incorporate a texting system for scheduling and reminders, so patients can respond at their convenience.
When it comes to best dentist marketing, you need a solid strategy that will help your practice reach its full potential. Whether that’s implementing an SEO campaign, starting a blog, utilizing Facebook ads or other strategies, it’s important to track your progress so you can identify what’s working and what isn’t. A software solution such as Weave can simplify your dental marketing by bringing all of your patient communication into one place. To learn more about how this can help your dental practice, schedule a demo today.