In order to drive traffic to your website you must engage in the practice of search engine optimization, also referred to as SEO. The ultimate goal of search engine optimization is to get a specific website to appear in the first few pages of a search engine result. It is search engines that generate the most search engine traffic.
Check each page of your website and make sure it has a META description. If it doesn’t, then you need to edit the page and add one. The description often shows up in search engines, so use action statements that grab the searcher’s attention. This is also a good place to use strong keywords. Check existing META descriptions and improve them if needed. Limit the description to 155 characters.
When coding a site to optimize its search engine presence, keep your CSS and JavaScript files in an external folder. This helps de-clutter the source code for the individual pages, making the pages smaller and easier to manage. It also ensures that any errors in your CSS code won’t interfere with the search engine’s ability to index your pages.
Study popular websites to see what techniques they are using to optimize their websites for search engines. They probably offer special features or resources that set them apart from other sites. They most likely have an intricate navigation system. Duplicate some of their ideas on your site so that it is viable against your competition.
Stealing is always a poor business strategy. No ethical website owner attempts to optimize his or her website’s search engine ranking by lifting content from other websites. Not only is this practice, usually a violation of legal copyright, it is one of the easiest types of theft to track. Automated programs can quickly locate stolen content and land thieving webmasters in hot water.
The options are limitless when it comes to ways to improve your sites ranking, but trying to learn them all is not the best option. There are not enough minutes in a day to get a hold of every technique. You need to focus your understanding on just a few areas and master them fully.
Linking directly from your homepage to the pages of your best-selling products will improve both usability and search engine performance. By their very nature, these internal links will see a lot of traffic. Search engines will pick up on all that traffic when they index your site and add plenty of weight to search terms that appear in the links.
To help people find your site through search engines while your page rank is still low, link to your content on Reddit. Reddit is a website with a high page ranking that is frequently checked by Google. Linking to your content and giving it a keyword rich title will allow users to find your site when a search engine leads them to the Reddit page it’s posted on.
Keep track of all of the traffic to your website. The very first day that you build your website, you should install tracking software that provides as much data about your visitors as possible. By tracking which keywords they are using to find your site and how they are behaving once they arrive, you can gauge which of your search engine optimization efforts are working and which could use some improvement.
There are many free keyword tools available online, so make use of them. Knowing the top keywords that people are using to access your website, or your competitors’, is key to driving traffic your way. Google Adwords has an excellent free tool which you should definitely use in your research.
To make your website’s linking structure give you good search engine results, avoid deep linking hierarchies, unless you are comfortable with your low-level pages performing poorly on the results pages. Deep linking means using many nested sub-directories to organize your content. Search engines are unlikely to burrow more than two or three sub-directories deep, so make sure pages at that depth are not page that you want to optimize for the search engines.
By following the tips and advice in this article you can generate more web traffic to your website by driving traffic through search engine results. The majority of web traffic is currently being filtered through search engines which makes search engine optimization a vital and important part of your internet marketing activities.